Privacy Policy

Femmah is committed to transparency, privacy, and the security of its customers' data throughout their interactions with our site. This policy is aligned with the personal data protection laws applicable in each country where we operate.

To better understand what information we collect and how we use, store, and delete it, we detail our Privacy Policy below.

Customer registration information is not disclosed to third parties except when necessary for the delivery process, billing, or participation in promotions requested by customers. Your personal information is essential to ensure your order arrives safely at your address, in accordance with the stipulated delivery time.

For what purpose do we use customers' personal data?

• To deliver the products or services you have purchased
• To keep you informed about the status of your order
• To coordinate with partners the delivery or provision of services
• To make exchanges
• To send communications about services and provide a better customer experience, making the Store even more relevant in their daily lives.
• To comply with legal, contractual and administrative obligations
• To protect the rights of the Store in case of conflict

Customer rights

The General Data Protection Law (LGPD) and Mexican law grant customers the right to request information from the Store at any time, upon formal request, regarding the data processed. The response time is up to 15 days.

Important definitions

• Customer: any natural person who purchases products or services in our store
• Personal data: any information that allows a person to be identified
• Processing: any operation performed on the data, such as collection, use, storage or deletion
• Interested party: the natural person who owns the data processed
• Purpose: the purpose of using the data
• Necessity: we only process the data that is strictly necessary
• Consent: clear and objective authorization to process personal data

Consent may be revoked at any time, without affecting any processing already performed. Revocation may prevent the use of certain services or features.

To whom does this privacy policy apply?

It applies to all Store customers, including those who interact through the website, mobile app, or physical stores.

What kind of information do we collect and use?

We collect information provided directly by the customer and data obtained automatically during browsing. Some examples:

• Full name, email, document, address, date of birth, sex, phone number, card number
• Navigation, location, and mobile device information (when authorized)
• Information from public sources, credit agencies and data providers

Why do we ask for your personal data?

The data is necessary for:

• Deliver products and services
• Carry out exchange or return processes
• Inform about the status of the order
• Coordinate with logistics partners
• Personalize the shopping experience
• Conduct market analysis and research
• Conduct targeted advertising
• Prevent fraud and protect data
• Improve our products, services and content
• Comply with legal obligations

The Store does not collect or process sensitive personal data (such as biometric data, health data, sexual orientation data, or political affiliation). If necessary, we will request your explicit consent.

Marketing services

We send free communications about offers and products via email, SMS, and WhatsApp, based on each customer's profile. Customers can unsubscribe from these notifications at any time by accessing "My Account" or using the links in the emails.

Who do we share your data with?

We share data only when necessary to:

• Provide services with collaborating companies
• Protect the Store in case of conflict
• Use technological infrastructures such as payment processors and storage platforms

International data transfer

In some cases, data may be transferred outside the country. We ensure that such transfers comply with applicable data protection laws through contracts and security protocols.

By using our services, the customer accepts that such international transfer may be necessary for the operation of the store.

How long do we store data?

The information is stored for the time necessary to fulfill the stated purposes or in accordance with established legal deadlines. For example, tax data may be retained for up to 5 years.

What are your rights as a data subject?

• Confirmation of the existence of the treatment
• Access to data
• Correction of inaccurate or incomplete data
• Elimination of unnecessary, excessive or improperly processed data
• Data portability, in accordance with applicable regulations
• Deletion of data processed with consent
• Information about who we share data with
• Revocation of consent

How to exercise your rights?

You can exercise your rights by accessing your account or contacting us by email. You can also change your notification preferences at any time from "My Account" or unsubscribe using the links included in our emails.

Can minors purchase in the Store?

We sell products for children, but purchases must be made by an adult. If you are under 18, you must purchase with a parent or guardian.

Cookies and similar technologies

We use cookies to improve your experience, personalize content, and facilitate features like shopping cart, login, and relevant ads. You can change your cookie settings in your browser. If you block cookies, some features may not be available.

How do we protect your information?

We use the best security protocols to protect your data. We recommend not sharing your password and always logging out when accessing from public computers.

We never request your information by phone, WhatsApp, or text message. If you receive a suspicious message, please ignore it and contact us through our official channels.

Policy Updates

If there are any changes to our Privacy Policy, we will notify registered customers by email.

Contact of the data protection officer

For any questions, requests, or inquiries related to privacy, please contact our Data Protection Officer at contacto@femmah.com

Still have any questions?
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